Kuala Lumpur – World’s Leading Wines

Effective business development events attended exclusively by head wine buyers from established, quality focused Importers and Distributors actively seeking critically acclaimed, quality wines to add to their portfolios.

The Attraction for Quality Focused Importers

The 2016 World’s Leading Wines event series was attended by over 300 established Importers/Distributors from East Asia. The appeal to head wine buyers invited includes:

A clear business focus: All participating producers are newly available for Importers / Distributors portfolios.

All participating producers are either critically acclaimed or have won accolades in major international competitions, providing a basic, but effective quality filter for attending buyers.

Details of the producers and wines provided to buyers prior to the event.

The events are held in or near to the cities the majority of quality Importers/Distributors are based in and held over an afternoon and an evening minimizing the head wine buyers’ time away from their core focus of selling wine.

Our events are intimate, private, invite only business events, attended exclusively by senior trade buyers. The resulting, unhurried, professional tasting environment, with time for full discussions with producers, appeals to buyers and producers alike.


To ensure an effective sourcing event we only confirm attendance from: Established, quality focused Importers & Distributors – From Malaysia:

Importers & Distributors with strong sales into the Malaysian market. Selected for invitation due to their focus on building quality wine portfolios and their existing distribution networks and sales channels We only confirm the head wine buyer, so mainly Owners and CEOs

Event Agenda

The event agenda and set up is designed to maximise your wines’ exposure to, and your time with, the senior buyers attending as well as ensure invaluable market feedback from the experienced trade attendees:
1.00pm – 2.00pm: Market Briefing and Q&A Session with local wine trade expert
2.30pm – 6.30pm: Walk Around Trade Tasting, exclusively attended by senior trade buyers
6.30pm – 9.30pm: Networking dinner with senior trade buyers


InterContinental Kuala Lumpur

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